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Uncategorized Facebook says the future is private, but what does that mean?

“The future is private,” declared Facebook CEO Mark Zuckerberg on stage at Facebook F8 2019, the company’s annual developer conference. Only one problem – Facebook’s track record when it comes to privacy isn’t just spotty, it’s terrible, and as such the company has a seriously long way to go before it can win back the trust of the public and the privacy-conscious.

Facebook’s privacy push is a multi-tiered effort, and is unlikely to all manifest overnight. Not only that, but Facebook’s emphasis on privacy won’t just be on the main Facebook site either – it will also need to be in Facebook Messenger, Instagram, Oculus, and WhatsApp.

In other words, not only will Facebook need to make your browsing a little more private, it will need to make your messaging more private, too – and to further complicate the matter, the company is already trying to make its messaging services inter-operable.

At its F8 2019 keynote, Zuckerberg detailed six core pillars of what the new, privacy-focused Facebook will look like.

Security:

It’s common to hear about “end-to-end encryption” when it comes to messaging, and one of Facebook’s products — WhatsApp — already offers it. But WhatsApp isn’t Facebook’s only messaging service, and if Facebook wants to ensure that you can message across any app to anyone, then adding end-to-end encryption to Facebook Messenger and Instagram Direct will be important. Facebook has said that it will make messaging in Messenger end-to-end encrypted — though it’s not clear exactly when that will happen.

Of course, encrypting your activity elsewhere across Facebook products will also be important. Information like what web pages you’re visiting, your location data from when you’re using Facebook, and so on, should all also be encrypted.

But what will encryption allow for? Well, it will essentially ensure that no one can see activity you want to keep private, except for you, and that should include Facebook. Right now, though, Facebook can pretty such see everything you do within Facebook’s services, but in a truly encrypted ecosystem that may no longer be the case.

Encryption is really the only way to ensure that users don’t need to worry about their messages and other data being spied on by Facebook or other third parties.

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